Practical Pomology Launch Video

Promotional Video

Client: Practical Pomology

Practical Pomology: A Field Guide is a beautifully crafted book that celebrates the rich history and remarkable diversity of Maine apples. In 2024, No Umbrella partnered with creators, Sean Turley, Cecilia Ziko, and John Bunker to produce a crowdfunding video for Kickstarter that brings the story of the book to life. The video features interviews with Sean and John, offering insight into the making of the guide, along with stunning visuals of the book’s pages and the picturesque orchard where Sean and John spend much of their time. The project was a runaway hit, as the Practical Pomology Kickstarter raised over $45,000 from 567 backers.

No Umbrella Media is a full-service video production company who excels in understanding our clients’ needs, and translating their visions into impactful video stories. Our core team of seasoned individuals thrives on adaptability, seamlessly scaling our efforts to meet the complex needs of both large agencies and small startups. Our diverse portfolio of productions includes brand storytelling videos, agency partnerships, advocacy videos, creative and specialized content, event coverage, and drone filming. What makes us truly unique in the Maine media-making landscape is our team’s blend of emotional charm and journalistic experience: We know how to work with people, how to make them feel comfortable on set and how to get to the story. 

At No Umbrella, we believe in being approachable, collaborative, and easy to work with. Interview-based storytelling is our specialty, and find satisfaction in capturing the emotional nuance that brings a project to life. From concept to final cut, we help clients both large and small to navigate every project element—genre, messaging, audience, timelines, budgets, and more—ensuring a seamless production process with collaborative strategies and a video that achieves our client’s goals.