Client Spotlight: Bicycle Coalition of Maine

The Bicycle Coalition of Maine (BCM) is a nonprofit born from the hearts of Mainers’ passion for bicycling. In the over 30 years that BCM has been in operation, it has developed into the leading bicycle and pedestrian advocacy group in the state, ensuring that roads, trails, and public ways are safe and accessible, and that every Mainer has access to bikes and bike education. For nearly ten years, No Umbrella Media has worked with BCM on a number of projects, including: production of PSAs to help spread their messages of safety and access; recap videos of their multi-day rides; and promotional tools for their events. Longtime admirers of BCM, our team is incredibly fortunate to be able to partner with an organization that is spearheading such important advocacy in our home state.

Bicycle Coalition of Maine Safety PSA

Public Service Announcement

Client: Bicycle Coalition of Maine Bureau of Highway Safety

Date completed: 2024

No Umbrella Media’s Role: Write, Film, Edit.

Safety and community were central themes as we partnered with the Bicycle Coalition of Maine and the Bureau of Highway Safety to produce engaging PSAs, keeping Maine roads safer for everyone. We began by workshopping the messaging for this suite of PSAs with BCM, discussing key points around pedestrian safety, sharing the road with bikers, and the dangers of texting and driving. Then, we took to the Maine roads as we recorded members of BCM deliver lines from the script written by No Umbrella and gathered B-roll of bikers and pedestrians walking, biking, and rolling. Next, we recorded the voiceover for the video in our studio using our recording equipment and the voice of our very own Creative Director, Andrew! Finally, we sourced sound design, and our team of editors created the final versions of edits on this suite of videos to deliver to BCM within their deadline and budget.

Bike Maine 2019 Ride Review

Event Highlight

Client: Bicycle Coalition of Maine

Date completed: 2019

No Umbrella Media’s Role: Preproduction, Film, Quick turnaround Edit.

Bike Maine 2019: Coastal Connections took place over 8 days on the coast of Maine. Our team followed the route, gathering B-roll of the bikers and drone footage of stunning Maine landscapes. We interviewed Bike Maine participants along the way to get their perspective of the ride and chat about the important work of BCM. On the last day the ride, we put together an edit (from the backseat of our van!) for the 450 riders to enjoy on a big screen on their final evening together before they re-integrated back into the “real world,” creating a successful event highlight within BCM’s budget and tight deadline. To see this video and others on BCM’s page, click here!

Bike Maine 2023 Promo

Promotional Video

Client: Bicycle Coalition of Maine

Date completed: 2023

No Umbrella Media’s Role: Write, Edit, Sound Design, Voiceover.

Using Bike Maine footage filmed by our team over the years, and a voiceover script we wrote and recorded at our studio, we created a dynamic and spirited promotional video for 2023 Bike Maine Weekend in Bethel. This project was on budget and on deadline, and helped the organization sell out its popular group ride.

Bike Maine 2018: Tales from the Road

Social Media Series

Client: Bicycle Coalition of Maine

Date completed: 2018

No Umbrella Media’s Role: Write, Film Edit.

As part of our coverage of the 7-day Bike Maine ride in 2018, we we created a series of short profile videos focused on Bike Maine volunteers and participants for use on BCM’s social media channels during and after the event. The “Tales from the Road,” series were popular with the riders and their families following along at home. For this video, we packed up and headed to Acadia to film an interview with Mary, a 5-time Bike Maine volunteer from Virginia. We edited in B-roll from the ride in Acadia alongside her interview and also created a short animation as a creative intro for the video. We were pleased to share the finished product with BCM within their deadline and budget!

Bike Maine – 2022 Gravel Bike Ride

Promotional Video

Client: Bicycle Coalition of Maine

Date completed: 2022

No Umbrella Media’s Role: Write, Film, Edit, Sound Design.

As a part of our coverage of the 2022 Bike Maine Weekend in the Katahdin Region, we created a number of short videos used on social media and as promotional tools, including this one documenting the first ever gravel bike ride as a part of a Bike Maine weekend. Beyond filming, editing and sound design our team also created the short animations for the first and last slates of the video.